The title of this article is too vague/broad. The title makes it seem that the article is targeted towards a small niche market of start-up people. The problem is that the start-up people already know the basics of the game of “landing pages that convert”.

Or they might not even KNOW the basics, but they at least have their own ideas about it. That makes such a broad sounding title sound unattractive and uninteresting. The title doesn't promise any new views or angles to the subject that the reader already likes to think he understands. You should give more info in the title. Anything. Like “Landing Pages That Call To Action: Higher Conversion Rate!”.

What are your gut feelings about over crowding in this area. You only need to look at Twitter to see how many people are Online Marketing / SEO experts. Have we missed the boat or is this just the start?
Thanks again.

Ben…

1) What other sites have you been involved with? There was a marked difference between the approach for Grow Think and for David Deangelo / Christian Carter (which were practically identical in structure, just using different language). How do you explain the differences… obviously based on testing the responses of 2 very different consumer segments… but I would appreciate any insite into which segment reponds best to which stimuli.

2) The Christian Carter products seem to use multiple urls to promote the same content. Is this purely down to testing which language is most effective for converting customers, or is it an ongoing effort which has been tested to target/convert different sub-groups most effectively… selling the same product, just with a different spin?

I was very interested in seeing the youtube results for David Deangelo… is that purely a function of hits (and is that helped by embedding a youtube clip within marketing material).

3) You spoke about developing trust with your customer in order to lessen purchase anxiety. The business model for both DavidD and ChristianC seems to involve a small initial purchase price c. $20 – $30 for a refundable e-book with a tie in to a recurring subscription and the possibility of purchasing more expensive expert material. I presume this aims to maximise customer lifetime value whilst minimising the perceived initial expense. Are these assertions correct?

4) What different strategies would you employ when you’re selling an ongoing relationship product e.g. dating advice vs. shorter term / one-shot sales?

5) Why don’t you advertise on your sites? Does that take consumers away from your product.

Thanks again for a really eye opening discussion

Thanks for the interview with mixergy, and the insights you provided both places. It’s good to see someone who really understands the paid search marketing model, and “marrying” it to the cool guy model.

We are working on similar things with a few of our sites and it has been very helpful to hear what you have done, and with some real examples. Sounds like you are also in SM and enjoy surfing, so maybe we’ll cross paths in the water sometime…